Our Story
It all began with a simple idea - what if everything came in purple? Not just any purple, but the perfect shade for every mood, moment, and space.
Frustrated by bland options and neutral overload, we set out to create a space where purple reigns. From cosy cushions and candles to stunning vases and statement wear, All Things Purple is a love letter to creativity, individuality, and colour confidence.
We believe your space should feel as bold as you are and purple has the power to make that happen.
What started as a passion project turned into a global community of purple lovers. Whether you're styling your sanctuary or upgrading your wardrobe, we're here to help you live your most vibrant, violet life.
A Note from the Founder
I’ve always been drawn to purple - not just for its beauty, but for how it makes people feel. Bold, confident, creative, calm.
So I created All Things Purple - a brand born from passion, rooted in personal expression, and dedicated to those who feel the same magnetic pull to this soulful colour. What started as a simple idea has grown into a community - of colour lovers, of aesthetes, of seekers who want their homes, gifts, and wardrobes to reflect something more.
This isn’t just a store. It’s a space where creativity meets calm, where style has spirit, and where purple isn’t a trend - it’s a lifestyle.
From the bottom of my heart, thank you for being here. Whether you’re browsing, gifting, decorating, or simply dreaming in lilac, I’m so glad you found us.
With all my violet love,
Why Purple?
Purple isn’t just a colour - it’s an experience. A rare fusion of regality and mysticism, purple has long been revered as the hue of emperors, poets, seekers, and visionaries. From the ancient palaces of royalty to the meditative spaces of spiritual awakening, purple has held space for both luxury and introspection.
At All Things Purple, we embrace purple as more than a palette - it's an energy. A lifestyle. A way of expressing creativity, individuality, and quiet confidence.
- Soft lilacs invite serenity and self-love.
- Lavenders evoke calm and clarity.
- Rich plums radiate depth and sensuality.
- Bold violets stir imagination and personal power.
In a world awash with beige conformity, purple stands out - graceful, grounded, and gloriously bold.
To wear it, style it, or surround yourself with it is to tap into something elevated - something beautifully you.
Let your space speak. Let your wardrobe whisper. Let your essence be unmistakably purple.